The Persuaders: Data Mining???



The Persuaders: Data Mining???
When looking up “abusive advertising,”, this was not what I expected to find. I was ready to attempt to analyze the way that humans interactant with regular advertising, but rather, I found an interesting update on Google Chrome 71, a web browser that was attempting to eliminate the ads that they consider abusive. These kinds of ads aren’t the manipulative product=happiness kind of advertising we discuss, nor do they reify words. Rather, Chrome 71 has decided to attack the sleazy ads that we see that try to help you win smartphones or gift cards and insert your social security number here.
What really confuses me is why these ads are targeted as manipulative but it’s ok for big corporations to try to sell me happiness and family in a soda or pickup truck. I think the only reason Google 71 *attempts* to block out these ads is a way of promoting itself. The whole “we will protect your internet and you” concept feeds off of users’ need to feel safe. After all, many more people will use your server if they feel their data and bank account are safe.
This connects to the persuaders video because while Google 71 may claim to protect you, it could still have cookies and things that mine your data and do exactly what they claim to protect you from. The Persuaders video did a good job of explaining how corporations we feel comfortable with, like Google, can mine and sell data just as well as any sleazy ad can. This is good for users to know about because while most advertising targets our subconscious, the more we are aware of, the better we can make informed decisions.Image result for data mining

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gizmodo.com
Google Takes Aim at Abusive Ads With Chrome 71
By Victoria Song
 Dec. 5th, 2018
Google is rolling out Chrome 71 today and with it, you can apparently expect to kiss abusive ads from “persistently offending sites” goodbye. The latest version of Chrome will also include billing warning screens to help prevent unwanted charges and subscriptions.
Google’s definition of abusive advertising falls under lots of different categories. Generally speaking, they’re described as experiences “designed to be misleading.” It includes fake messages, like chat apps or notifications that lead to ads when clicked, unexpected clickable areas on sites leading to ads, auto redirects to ads without user action, mouse pointers, and of course, phishing and malware. Google gives offending sites 30 days to get rid of the shitty ads once reported. Those that don’t comply will have all ads blocked.
Google estimates that only a small number of persistently bad sites will experience this kind of ad removal.
Also rolling out today are billing warning screens, which will pop up before pages with vague billing processes to protect against sites that dupe users into unwittingly forking over money.
The ad blocking features in Chrome 71 are an extension of earlier updates from 2017. Those efforts included muting autoplay videos, and limiting pop-ups and abusive link redirects. But in a blog last month, Google admitted that less than half of abusive experiences were not blocked by its efforts.
Chrome 71 is currently available on all Windows, Mac, and Linux desktops, while rollout to mobile devices expected in the coming weeks.


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